Solutions
Agency Strategy
Agencies need to shift from a churn-based revenue structure to one focused on stability and sustained growth.
Our strategic approach is designed to help you transition into a business model defined by recurring and contracted revenue, anchored by a productised offering, integrated approach, and systemised delivery.
With a wealth of experience in the market spanning over 25 years, we have strategically partnered with numerous leading UK agencies, including 383, Krow, Open Health, RBH, tbk, WAA, and ITG. Together, we have delivered pioneering projects for renowned brands such as Mercedes, Jaguar Land Rover, Volvo Buses, Porsche China, ABB, Bayer, Audi, Volkswagen Finance, Pret, Bella Italia, and Santander.
This extensive experience and deep insight into a wide variety of approaches, processes, and strategies position us uniquely to support you in building a commercially sustainable and scalable agency model.
Drawing from decades of experience in managing our own digital agencies, and supporting numerous others, we can help you define clear commercial objectives that contribute to sustainable and scalable growth. We work with you, develop, challenge, to establish measurable objectives that guide strategic decision-making towards a robust business model.
Developing a robust financial model is essential for understanding the revenue potential, cost structure, and potential stability of the agency’s business model. By analysing various financial scenarios, we can help agencies assess the financial viability of their commercial strategies and make informed strategy decisions.
Conducting a SWOT analysis enables us to assess an agency’s strengths, weaknesses, opportunities, and threats within a competitive marketplace. We can help identify internal capabilities, such as technical expertise and client relationships, as well as external factors, such as market advancements and competitive pressures. By leveraging insights from the SWOT analysis, we can help develop strategies to capitalise on strengths, address weaknesses, exploit opportunities, and mitigate threats.
Benchmarking an agency’s competencies against industry standards and best practices is crucial for identifying areas of competitive advantage and improvement. We can help evaluate your technical skills, project management capabilities, and service offerings relative to industry peers and competitors. This enables us to help identify opportunities for skills development, talent acquisition, and differentiation in the marketplace.
Developing a strategically placed portfolio of products and services that meet market demands, align with internal capabilities, but also meet commercial objectives is essential for driving sustainable revenue growth and profitability. We work with agencies to refine your service offerings, develop productised services, and create pricing models that capture and sell the value delivered.
Identifying and leveraging competitive advantages is key to positioning an agency for sustained traction in a competitive marketplace. We help agencies articulate their unique selling propositions and differentiation strategies based on factors such as technical expertise, industry specialisation, or innovative service offerings.
Crafting a compelling value proposition is essential for communicating the agency’s value proposition to clients and prospects. We help agencies articulate the benefits, outcomes, and value delivered by their products and services in a clear and compelling manner. By aligning the value proposition with client needs and pain points, agencies can differentiate themselves from competitors.
Developing a strategic approach to acquiring new business is critical for driving revenue growth. We help agencies develop targeted new business strategies that leverage digital marketing, networking, and outreach tactics to attract and convert leads. By identifying target markets, verticals, and buyer personas, agencies can focus their efforts on high-potential opportunities.
Case Study
Glue Studios
Over the course of two years, we helped Glue transition from a custom ‘one-to-one’ churnable revenue business model, into a lean, systematic and profitable business model by leveraging Glue’s delivery frameworks into productised, augmented solutions. Providing a scalable, ‘one-to-many’ proposition that’s sold on value rather than man hours.
