Until agencies are a certain size, they tend to be extensions of their founders. Up to £1m revenue or below 10 staff, agencies are typically a reflection of their founder(s). The business amplifies all their personal strengths and all their weaknesses.
After £1m, or as the staff count grows, the agency starts to become more structured, and process-driven. There are more people and depending on their own management style – the founder doesn’t have as much direct influence over each and every decision. It is realising this fact and allowing the business to grow outside the founder’s direct control will change the momentum of a business. Often personal growth comes before business growth. As leaders, we sometimes need to unlearn some things, as well as adopt new approaches and skills.
Only then can your business scale new heights.
Over two years, we helped Glue tackle this journey from all perspectives, making tangible and significant efforts to ensure the critical next steps were well-considered, strategised, and positioned to maximise the commercial opportunities.
Productising services into highly profitable, scalable, and predictable processes that could be leveraged into programs and solutions.
These solutions aim to systematise delivery, shifting focus from labor-intensive hours to value-driven offerings. Transitioning from individualised ‘one-to-one’ services to an adaptable ‘one-to-many’ model marks a strategic shift towards scalability and profitability.
Augmented Processes represent an initial stage of engagement, offering pre-defined modular processes implemented within short sprints.
Sold based on value rather than labor hours, they provide low entry barriers and scalable propositions. Augmented Frameworks consolidate these processes into fuller frameworks, offering customisable solutions such as Discovery Workshops and Design Sprints. With cost-saving advantages and scalable, repeatable models, they make an attractive option for clients seeking to streamline internal operations.
Glue Studios
ABM Strategy
We worked with Glue to define their ICP, ABM Strategy and their marketing automation workflows through HubSpot. This was broken down into a ‘one-to-many’, ‘one-to-few’, and ‘one-to-one’ structure with different nurturing campaigns depending on the persons job role, company profile, and previous engagement.
Billy Clarke
Founder of Glue
As a business owner, finding the right consultant can be a game of chance. Fortunately, my experience with Dualled has been a revelation. Both Lee’s and Rehan's dedication to understanding the intricacies of our industry and challenges is truly commendable. Their professionalism and commitment to our success have transformed our business trajectory.