Solutions

In-housing Capabilities

The strategic decision to in-house technical and marketing capabilities is gaining prominence.

This approach involves internalising critical functions to align technology and marketing teams closely with core business objectives. In-housing a technical delivery team enables organisations to adapt and develop systems and operations in a more agile way. This fosters rapid innovation and adaptability to ever-evolving commercial or marketplace challenges, establishing a resilient digital foundation.

In-housing marketing capabilities empower organisations to control their narrative and customer engagement. With an in-house marketing team, businesses can tailor campaigns with precision, ensuring consistency and agility in responding to market dynamics, driving impactful and strategic initiatives.

We help to validate the viability, feasibility, and commercial value of building in-house capabilities, navigating the nuances of in-housing technical and marketing teams, paving the way for transformative in-house functions.

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We conduct a thorough assessment of the organisation’s readiness to bring technical and marketing capabilities in-house. This involves evaluating factors such as existing skill sets, organisational structure, culture, and leadership support to determine the feasibility and readiness for in-housing.

We assess the organisation’s current technology stack and infrastructure to identify opportunities for in-house management and optimisation. This involves evaluating the suitability, scalability, and alignment of existing technologies with business objectives and recommending changes or upgrades as needed.

We can help to conduct a skills gap analysis to identify areas where additional training, upskilling, or recruitment may be necessary to build in-house capabilities. This involves assessing the current skill levels of employees, comparing them to desired skill sets, and developing a plan to bridge the gaps through training or hiring.

Based on the skills gap analysis, we map out the roles and responsibilities required to support in-house capabilities for technical and marketing functions. We develop job descriptions, define qualification criteria, and assist in the recruitment process to hire candidates with the necessary skills and expertise.

We help organisations transition from external vendors or agencies to in-house management of technical and marketing functions. This involves developing transition plans, coordinating with vendors, managing contract negotiations, and facilitating knowledge transfer to ensure a smooth transition process.

We can help to establish performance management frameworks and metrics to monitor and evaluate the effectiveness of in-house capabilities. This involves setting performance goals, tracking key performance indicators (KPIs), and providing feedback and coaching to employees to drive continuous improvement.

We assist organisations in budgeting and resource planning for building and maintaining in-house capabilities. This includes estimating costs associated with hiring, training, technology investments, and ongoing operations, and developing budget plans that align with strategic objectives and financial constraints.

We can provide post-implementation support to ensure the successful adoption and ongoing optimisation of in-house capabilities. This involves providing training, troubleshooting assistance, and ongoing guidance to employees to help them effectively leverage in-house resources and achieve business objectives.